The Agency
About Us
Our story began with our founder, Jheanell Elliott, who helped shape the digital strategies for industry powerhouses like Condé Nast and ESPN to consumer darlings like Bombas. Today, Nazra Group brings that same caliber of expertise to small to mid-size businesses ready to transform their digital arena without losing what makes them unique in their human essence.
What We Do
Technology Infrastructure
Technology audits and assessments
Software and tools evaluation
Technology stack recommendations
Digital infrastructure optimization
Brand & User Experience
Brand experience analysis
User journey mapping
Digital presence evaluation
User experience recommendations
Digital touchpoint optimization
Team & Process Optimization
Workflow analysis
Team process assessment
Operational efficiency recommendations
Team collaboration framework development
Process documentation and standardization
Our Values
Making Digital
Growth Intuitive
A human-focused approach to technology doesn't mean overlooking the digital realm's machine-driven advancements. Our philosophy of discernment is geared toward finding balance and value in "seeing the forest for the trees" when evaluating technical tools for our client needs and that of their customers and teams.
Teams First, Always
Industries have standards, and team synergy can depend on merging those standards with the needs of the people working with them. We're advocates of helping companies stick the landing when it comes to this challenge.
Build for People,
Not Just "Users"
The term "user" has been around long enough to easily be abstracted from its true meaning. Often, businesses can fall into the trap of marketing toward an aggregate "user," born from the concept of collected data. Unfortunately, this flattens and obscures whole swathes of demographics with boundless potential. Why risk missing marketing opportunities, overlooking product use cases, or neglecting local community engagement?We associate data with observed people and develop brand strategies and experiences to leverage our clients' best offerings.
The Mission
Digital Accessibility
Nazra Group aims to help small to mid-size companies navigate industry-relevant digital landscapes through thoughtful, human-focused technology and process optimizations. We deliver actionable recommendations across technology infrastructure, brand experience, and team operations to drive sustainable growth and operational excellence.
How We Work
FAQ
Curious about our approach? We've highlighted a few questions to help you get to know how we work.Please keep in mind that any explicit details about pricing can only be determined post-discovery call.
Our introductory process is designed to be straightforward and simple:First, you'll share your information through our intake form, telling us about your company and challenges. Our team will review your submission and reach out within 2-3 business days to schedule a conversation. We believe in clear communication, so we'll do our best to check in if there may be any delays in review.During our discovery call, we'll discuss your specific needs and how our expertise aligns with your vision. If we're a good fit, we'll provide a tailored proposal outlining our recommended approach, timeline, and investment. We prioritize thoughtful collaboration, quality solution proposals, and efficiency throughout this process.
Nazra Group currently specializes in digital and creative strategies for select industries of expertise:
TV & Video Media,
Gaming,
Educational Media,
Non-profits,
The Arts,
And emerging storytelling media (e.g., digital publishing, podcasts — to name a few examples).
Our experience in these sectors enables us to provide highly tailored solutions while maintaining efficient delivery models. By focusing on these specific industries, we've developed specialized methodologies that address the unique digital challenges these organizations face.
Yes. Jheanell is our Founder & Principal. Here at Nazra Group, we work in an interdisciplinary team structure focused on bringing a set of smart, collaborative, empathetic, industry-tested individuals to underserved markets. At the helm of each digital strategy we tailor, Jheanell is a part of the final approval process.Projects with Jheanell as the Principal Consultant are handled on a case-by-case basis.
International projects are considered on a case-by-case basis.Nazra Group believes in humane, accessible, and flexible remote working. Our team has experience working with time zones across the Americas, the Caribbean, the UK, the EU, and South and East Asia.We're always open to exploring collaborations in new time zones if it is within our capacity to do so.
We understand the budget limitations of every project, so when our team can, we try to provide standardized solutions for smaller companies and brands that align with our values but are not able to support our full capabilities.If we've determined we can't help, we'll do our reasonable best to point you to the right resources.
Founder's Journey
Leading with Empathy
Nazra Group's ethos for digital transformation is firmly rooted in founder Jheanell Elliott's nearly two decades of experience, evolving from implementing design and engineering solutions for small businesses to leading large interdisciplinary engineering teams at major media and consumer brands. She has helped shape experiences that have reached millions while maintaining and advocating for the human elements that make brands memorable. This unique journey through creative, technical, and leadership roles lends itself to the philosophy that successful digital transformation isn't just about implementing the latest technology—it's about understanding the people who use it.Under Jheanell's guidance and with the expertise of our partner collaborators, Nazra Group offers this extensive knowledge to small and mid-sized businesses, helping them navigate the digital landscape while fostering authentic connections with their customers and teams.
More from our founder
Let's Connect
What's Your Vision?
Tell us about your company and where you want to go. No complex frameworks or industry jargon—just a conversation about your goals and how we can help you achieve them.
For international inquiries, please include your country code with your phone number and mention your timezone within your message.
General Inquiries
Have a Question?
For general, non-project-related questions, please use the following form. To help us focus our response, start by letting us know what type of individual you are.
© 2025 Nazra Group. All rights reserved.